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  • Writer's pictureAnjana Rajbhandary

Brands to shop that support breast cancer awareness and research

Updated: Oct 27, 2023


It's October, which means it's Breast Cancer Awareness Month. It's an annual campaign to raise awareness and its impact on people, as many of us know someone who has been diagnosed, survived, or lost their battle with breast cancer.


According to the Breast Cancer Research Foundation (BCRF), it's the most common cancer diagnosed among American women and the most common cancer globally. It's estimated that about 297,790 women will be diagnosed with breast cancer in the United States in 2023.


According to the National Breast Cancer Coalition (NBCC), breast cancer can affect anyone, and familial history of breast cancer, aging, and genetic mutations can increase your chances. That's why early diagnosis with self-examinations or with your physician during your annual visits and regular mammograms past the age of 40 can help save lives.

Many beauty, fashion, and lifestyle brands have products that support organizations that fund breast cancer research, screening, and treatment. I love that these brands are transparent about how much they donate to the causes and which organizations they support. Support these brands, as every dollar makes a difference in someone's life. However, think pink not only in October but all the time.


MyBevi just released four new special edition tumblers for Breast Cancer Awareness Month. In addition, they are partnering with Living Beyond Breast Cancer and will be giving back 50% of all sales of any pink products purchased during October. These water bottles, wine tumblers, and more make for an excellent gift for a friend battling breast cancer, a survivor of breast cancer, or a friend who loves pink! You can even engrave the bottles with any customization you'd like.


In honor of Breast Cancer Awareness Month, Nicole Kidman and Seratopical Revolution celebrate strength & beauty with a co-created skincare bundle featuring three of Nicole's favorite products. Supporting a cause near and dear to Nicole's heart, 20% of all proceeds from the Think Pink Bundle will be donated to the Vanderbilt-Ingram Cancer Center, a leading instruction in the fight against breast cancer.


Willa's will offer a 30% discount using promo code F*CKCANCER from 10/12 to 10/19, with 50% of proceeds from Willa's e-commerce site going to the 5 Under 40 foundation. The foundation provides medical, wellness, educational, and beauty services to women under the age of 40 who have been diagnosed with breast cancer or have the BRCA mutation.


The certified-clean men's skincare brand Jackfir will donate $1 for item sale to the Breast Cancer Research Foundation throughout October.


Deseri, a brand born of a passion for fashion, offers luxurious handbags at an affordable price. Founded by a Black woman, it blends global inspiration, delivering timeless elegance and contemporary style. Deseri’s premium handbags promise to make a global impact with their unique designs and quality. Deseri is donating 50% of proceeds from all pink handbags throughout October to Young Survival to support young adults affected by breast cancer.

OnePear launched limited edition pink no-show socks in October, donating 100% of proceeds from their Breast Cancer Awareness socks to The Rose Organization.


In addition to donating 1% of annual sales to the National Breast Cancer Foundation, deodorant brand Nez (formulated without aluminum, baking soda, or parabens) is donating over $250K worth of Full-Sized deodorants to a bevy of Breast Cancer Awareness initiatives this year.

On October 1st, I.C.O.N. is going live with its annual CURE for a Cause collection to continue Breast Cancer Awareness Month advocacy. Throughout October, I.C.O.N. is offering 30% off the entire CURE collection, and 10% of all proceeds will be donated directly to the UCLA Jonsson Cancer Center Foundation for Cancer Research.

Sips by Breast Cancer Awareness Tea Collection will deonate $3 from each collection will be donated to the Breast Cancer Research Foundation.


25% of sales of the Colleen Rothschild Quench & Shine travel essentials kit will be donated towards the Pink Fund for all of October.


Zala is donating $1 to Breast Cancer Research Foundation for every order made throughout October to power the research that gives people who have breast cancer longer, healthier lives.


This October, Dotti is donating 10% of the purchase price of Blush Super Scrubber to the Breast Cancer Research Foundation® (in addition to the brand's $1 donation to mental health on every order).


NYC-based company's "Vested in Hope" initiative is a heartfelt tribute to the strength, resilience, and unwavering hope that connects breast cancer survivors, thrivers, and everyone touched by this diagnosis. At the heart of this campaign lies the Breast Cancer Awareness Reversible Puffer Vest, exclusively designed by Bernardo in honor of Breast Cancer Awareness Month. This vest symbolizes warmth, comfort, and unity—a wearable embodiment of hope. What's truly remarkable is that Bernardo is pledging to donate 100% of the proceeds from this vest to Living Beyond Breast Cancer.


In honor of Breast Cancer Awareness Month and as part of Chicago-based company Lifetherapy's year-round "Called to Care" program, 10% of all sales from the newly launched EMPOWERED self-care and home fragrance collection will be donated to the Lynn Sage Breast Cancer Center in Chicago, starting in October and continuing until the end of 2023. The "Called to Care" program is a testament to the brand's commitment to giving back and making a difference all year.


For October, Gardenuity is donating $5 of every Pink Desktop Garden purchase to the Susan G. Komen Foundation. This month, the pink-infused garden is the perfect gift for breast cancer patients, survivors, family members, and healthcare workers.


Hairstory will donate 1% of the purchase price from each New Wash kit purchase to Susan G. Komen®. Our signature scalp brush will also be available in pink for a limited time. *Up to $15,000


Autumn Brands is proud to again pledge to the Breast Cancer Resource Center of Santa Barbara (BCRC). Donating 50% of net profits from local delivery sales will go directly to BCRC.


In honor of Pink October, THE BEACHWAVER CO. is beyond proud to raise awareness and celebrate the strength and resilience of women battling cancer in partnership with Cancer Culture. From Oct 1, 2023-Oct 31, 2023, 100% of net profits from the sale of The Beachwaver Co. Pink Root Therapy Scalp Massager on Beachwaver.com (20% from the TikTok Shop) will be donated to Cancer Culture, an organization that brings breast cancer patients together to create community and lasting memories, helping patients heal mentally and emotionally through artistic expression and fellowship.



In honor of Breast Cancer Awareness Month, Vera Bradley launched its Botanical Paisley Collection today and is donating 100% of proceeds from the Charity Pouch style + 20% of the purchase price of the entire collection to the Vera Bradley Foundation for Breast Cancer during October. The collection includes a variety of bags and accessories, such as the Frannie Crescent Crossbody ($95), RFID Turnlock Wallet ($70), Vera Tote Bag ($120), and Mini Totepack ($95) – featuring four new patterns for BCA Month.


This October, they launched the Pink Anastasia bag to show love and support for the cause, with 100% proceeds from the month benefiting Susan G Komen from October 1 to 31. Additionally, 30% of the proceeds of all other pink bags will also go to the foundation.

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