top of page
  • Writer's pictureAnjana Rajbhandary

The best brow product

Best products to give you beautiful brows

If your face were a picture, think of your brows as the picture frame. A well-shaped brow can accentuate your whole appearance. Once you have shaped your eyebrows by threading or waxing, you can go on to pick a brow product. It can help you define and sculpt your brows first and then help fill in or color them. Whether you are looking to fill in a few sparse hairs or going for a bold look, there is a product for everyone. Keep reading to find the right one for you.

What to look for in a brow product

Product type

If you have full brows, gels and waxes work best as they have a light tint and will keep them in place. If you want bold brows, pomades are most helpful. A pencil works best to fill in a few missing hairs, while powders give you a more natural look.


If you have blonde or light brown hair, choose a shade 1-2 shades darker, so your brows stand out. Otherwise, please choose a color slightly darker than your hair color, so it flatters your overall look.

Skin type

If you have sensitive skin, choose dermatologically tested and hypoallergenic products to avoid irritation.

How much do brow products cost?

You can expect to pay from about $7-$40 and up for a brow product. Drugstore brands make them in the $7-$14 range, or you can find premium brands for $15-$39. If you don’t mind splurging on a kit, you can spend $40 or higher.

Brow product FAQ

Can I tint my brows at home?

A. Yes, you can tint your brows at home. Make sure to read the instructions on the packaging carefully.

Is microblading better than using brow products?

A. Depends on your personal choice. If you do not want to fill in your brows every day, microblading is a cosmetic tattooing procedure that makes them look fuller and can last 18-30 months.

How often should I get my brows done?

A. You can get your brows done every 3-4 weeks as their growth cycle takes about that time.

The best brow product you can buy

Best overall

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel: available at Amazon, Sephora and Ulta Beauty

Available in 10 shades, one swipe of this gel can shape, tame and define your brows. It is one of the easiest ways for beginners to groom them.

Best pencil

Anastasia Beverly Hills Brow Wiz: available at Amazon, Sephora and Ulta Beauty

Ideal for adding precision details and outline, this retractable eyebrow pencil is available in 12 shades. It is smudge-proof and comes with a spooley brush end to blend the color in.

Best gel

Grande Cosmetics GrandeBROW-FILL Volumizing Brow Gel: available at Amazon, SkinStore and Ulta Beauty

Infused with conditioning peptides, this brush-on brow gel can make your brows look more defined and fuller with just one stroke. It is water-resistant and available in four shades.

Best pomade

L.A. Girl Brow Pomade: available at Amazon and Ulta Beauty

This creamy pomade can sculpt your brows with a water-resistant formula that stays put all day without smudging. It is available in four shades.

Best wax

PATRICK TA Major Brow Shaping Wax: available at Amazon and Sephora

An innovative brow wax available in clear and tinted has growth peptides to help them grow and glycerin to nourish them.

Best brow powder

RMS beauty Back2Brow Brow Powder: available at Amazon, Credo Beauty, SpaceNK and Sephora

Free of parabens and sulfates, this powder gives you a soft and natural look. It has cocoa seed butter to condition them and is available in three natural finishes.

Best for arches

HOURGLASS Arch Brow Volumizing Fiber Gel: available at Amazon, Sephora, SpaceNK and Ulta Beauty

A microfiber-infused formula lets you create well-defined arches that can last all day. Available in six colors, it is also free of parabens and phthalates.

Best brow palette

Benefit Cosmetics Brow Zings Pro Palette: available at Sephora and Ulta Beauty

This multitasking palette consists of waxes in three colors to sculpt and define your brows and four powder shades to fill them after. It is available in light-medium and medium-dark shades.

Best universal color

Eyeko Brow Gel: available at Amazon, SkinStore and Ulta Beauty

This brown-tinted gel is universally flattering and works on all skin tones. It has keratin and ginkgo biloba to improve the appearance of your brows and promote growth.

Best for brunettes

MILK MAKEUP KUSH Fiber Eyebrow Gel: available at Amazon and Sephora

This tinted gel with cannabis seed oil can give your brows a natural volume while keeping them in place. It is available in eight shades to choose from.

Best for blondes

Charlotte Tilbury Legendary Brows Tinted Eyebrow Gel: available at SpaceNK, Sephora and Violet Grey

This brow tint is perfect for blondes because it provides a slightly deeper tint while keeping them looking natural and defined. They also have three other shades for those looking for a somewhat darker hue.

Best splurge

Tom Ford Brow Sculptor: available at Amazon and Violet Grey

This pricey yet multitasking calligraphy brush can help you make tiny strokes to mimic hair and shape your brows. It has a grooming brush on the other end to set them in place, and it is available in four shades.

Best budget

Maybelline TattooStudio Brow Tint Pen: available at Amazon and Ulta Beauty

You can achieve natural-looking brows with this multi-prong tip. Available in four shades, it is smudge-proof and can last up to 24 hours.

Best for sensitive skin

Kosas Air Brow Tinted Volumizing Treatment Gel: available at Credo Beauty and Sephora

This tint can support brow health while giving you volume from biodegradable plant-based fibers. It is vegan and available in 10 shades.

Best eyebrow serum

LashFood BrowFood Phyto-Medic, Natural Eyebrow Enhancer: available at Amazon, Sephora and Ulta Beauty

If you are experiencing thinning of brow hair or have over-plucked them, this brow-enhancing serum can trigger hair growth in 4 weeks or less while keeping them nourished.


bottom of page