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  • Writer's pictureAnjana Rajbhandary

12 LGBTQIA-owned beauty brands to support during Pride Month and beyond

June 1 marks the beginning of Pride Month, and we see rainbows everywhere, but how many companies and brands are really LGBTQIA- owned or supporting the LGBTQIA community?

Be an ally and give your money to these brands that are owned and run by the members of this community who continue to fight for visibility and rights all-year round. Plus, these beauty products are truly amazing!

Gee Beauty

Natalie Gee created this beauty brand with her sisters to educate and create awareness for the LGBTQ community, being a member herself.

For June, Gee Beauty will donate 10% of all sales on their website to The Trevor Project. I love the Prime Skin by Gee Beauty, as this hybrid skin tint hydrates and adds a subtle glow to your skin.

It's available in 9 shades, and I wear Prime 3 (Light/Medium) as it adapts perfectly to my skin tone.

Good Light

David Yi created Good Light, a line of products for everyone irrespective of gender identity, and everything in this brand is clean, vegan, and cruelty-free with 100% sustainable packaging.

And I love that all the ingredients used are dermatologist-tested and hypoallergenic. You will love the Good Light Order of the Eclipse Hyaluronic Cream that guarantees to leave your skin smooth and soft.


You have probably heard of the brand's Red Light Therapy Wand. They're now introducing an updated Radiant Renewal Wand that can help reduce fine lines, dark circles, and puffiness while gently massaging your skin.

The brand's founders, Andrew Silberstein and Eli Bailey, are both members of the LGBTQ+ community, and this year for June, they are partnering with GLSEN and donating 10% of all sales to support their mission to create safe and inclusive schools for the LGBTQ+ youth.


Snif is a gender-neutral fragrance brand that makes terrific candles and perfumes at a price you can afford, and it offers trial kits so you can try and see for yourself if you love it before you commit.

These fragrances are for everyone, and co-founder Phil Riportella said the brand was inspired by the LGBTQIA+ community, and their products are authentic and inclusive. Vow Factor is a beautiful blend of green fig, mandarin, tonka bean, and cedarwood and comes in a gorgeous emerald bottle.

Common Heir

Co-founders Angela Ubias and Cary Lin created Common Heir to bring quality skincare products that are effective and plastic free, as the serums come in biodegradable capsules.

Common Heir partners with 1% for the Planet and Ocean Blue Project to donate $1 for every email sign-up. If your skin barrier is feeling a little meh, try the Ceramide Barrier Boost Serum, with restorative properties to rejuvenate and repair your skin.

Madison Reed

Amy Erret created Madison Reed (named after her daughter) to give everyone the experience of luxury hair color at home that leaves your hair healthy and happy without damage. I am a big fan of the permanent hair color in Tuscany Brown, a beautiful medium golden brown that brightens my hair color without straying too much from my naturally dark brown hair. My hair feels so soft after every color and surprisingly doesn't feel dry even weeks after coloring it.

Andrew Fitzsimons

One of the favorite hairstylists of the Kardashians, Andrew Fitzsimons, developed his brand recently so everyone can have drool-worthy hair and the products are available at Ulta.

Fitzsimons' commitment to inclusivity and equality is proven by the partnership with organizations like Trans Wellness Center, London LGBTQ+ Community Center, Planned Parenthood, and Don't Ban Equality.

As someone with super thin, fine hair- I love Andrew Fitzsimons Body Volume Blowdry Hold Spray that gives my flat hair tons of volume and keeps my bangs perfectly in place.

Peace Out Skincare

Enrico Frezza founded this LGBTQ+ led company, known for its best-selling acne dots, and the brand has committed to a $25,000 donation to The Trevor Project.

I have always loved the brand, but my favorite product is the Peace Out Retinol Face Stick, with 3% encapsulated retinol to combat fine lines, wrinkles, and dark spots. Plus, it's so easy to travel with.

Malin + Goetz

In 2004, Matthew Malin and Andrew Goetz co-founded this gender-neutral brand in the Chelsea neighborhood of New York City.

The brand is inspired by diversity and inclusivity and makes products for skin, hair, and fragrances for everyone, even those with sensitive skin.

I love the eucalyptus deodorant because it's effective, smells like I am constantly in a spa, and comes in 100% recyclable polypropylene packaging.

W3ll People

In 2008, makeup artist Shirley Pinkson created W3ll People with the help of co-founder Renee Snyder and dermatologist James Walker. This

EWG-certified brand promises products with the cleanest plant-powered ingredients that give real results. If you're looking for a mascara to give you a long-lasting curl and definition, you'll love the Expressionist Pro Mascara.

You'll look good while feeling good.


Founder Patrick Starrr created One/Size to redefine beauty, and it believes in driving kindness and meaningful connections.

It is a makeup brand for everyone, and I must say, the products are impressive.

If you're a makeup fan and want it to keep looking perfect hours later, invest in On 'Til Dawn Mattifying Waterproof Setting Spray because it lasts 16 hours and keeps your skin matte with your makeup perfectly in place.

Beekman 1802

Josh Kilmer-Purcell and Dr. Brent Ridge created the largest goat milk-based skincare brand and named it “Beekman 1802” after the farm they moved to.

All the products are cruelty-free, and the brand believes in sustainability. One of the bestsellers, Bloom Cream Daily Face Moisturizer is certified microbiome-friendly and promises to give you healthy-looking glowy skin.

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