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  • Writer's pictureAnjana Rajbhandary

Pinterest predicts these will be the Biggest Health and Wellness Trends of 2024

Redefining Wellness Trends for 2024 and Beyond

Pinterest is the ultimate destination for staying abreast of contemporary beauty and style trends, transcending its conventional role to emerge as a prominent hub for health and wellness enthusiasts. As we approach 2024, Pinterest foresees a significant surge in the pursuit of self-care, extending beyond traditional fitness routines.

While badminton and kung fu will gain popularity, the real emphasis is shifting towards cultivating meaningful connections, embracing leisure without the frenzy, and prioritizing holistic skincare over a mere focus on facial aesthetics. This progressive shift indicates a collective desire for a more comprehensive approach to well-being, where the pursuit of health extends beyond the physical realm to encompass mental and emotional dimensions.

Dive into the evolving landscape of self-care on Pinterest, where a holistic and interconnected vision of wellness takes center stage in the coming year.

Big Talk

A famous Harvard study said that one of the keys to living a long, happy life is prioritizing meaningful social connections with other people. In 2024, people will prioritize that vital aspect of wellness by "getting vulnerable and forging deeper connections," says Pinterest. It's time to be honest about your feelings and talk, so it's a great reminder to call and see people you love. Some trending search terms are Questions for couples to reconnect +480%, Hot seat questions +825%, and Deep conversation starters +185%. It's time to find people you can be honest with who inspire you to be kind.

Rest Stops

Pinterest predicts 2024 will be the year when Gen Z and Millennials will take it easy and enjoy more relaxing trips for self-care to recharge and recover because 2023 was intense. There will be a shift from being busy, busy, busy to planning "trips that take it extra slow—and help them catch up on some precious z's," says Pinterest. Instead of running all over the place, people will prioritize "laid-back locales that offer the opposite of a jam-packed itinerary" (per Pinterest) as there are already significant increases in searches for Staycation hotel (+70%), Solo traveling (+145%), and ASMR sleep (+165%).

Head To Glow

Skincare has been in the limelight for years, and in 2024, Pinterest predicts that body care will take center stage. "Boomers and Gen Z will double down on luxury lotions, in-home spa experiences, and some serious SPF," says Pinterest. If you've been investing tons of time and money on your face, it's time to start giving the same love to the rest of your body.

Try Kopari's two exciting body beautifiers: Ultra Renewal Retinol Body Cream can help improve fine lines, diminish sunspots, and firm the skin, while Ultra Restore Firming Body Serum has peptides and hyaluronic acid to provide ultimate hydration. There's a +245% increase in the search for Body lotion aesthetic, +1025 for Body skin care routine, and +845% in Bodycare.


Making a Racket

I grew up playing badminton, and I'm so glad it's making a comeback, as I never got into pickleball. There's a growing search for "badminton outfit," "playing badminton aesthetic," and "badminton trash talk" among Gen Z and Millennials. Plus, staying active and playing sports is good for the mind and body. There is a +105% increase in search for Badminton bag and a +80% increase in Badminton outfits because they are so cute.

Knockout Workouts

Pinterest says, "The ultimate 2024 stress reliever: punching the air." In 2024, combat sports like kickboxing, karate, and jiu-jitsu will reign supreme among Gen Z, and exercise is one of the best mood boosters that makes you happier, calmer, and stronger. The numbers don't lie as there has been an increase of +265% in Kick boxing aesthetic and +200% in Mixed martial arts training- and what an excellent skill for self-defense, too.

(Trend pictures courtesy of Pinterest).


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